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HERSHEY ENTERTAINMENT & RESORTS COMPANY
PRIVACY POLICY This notice applies to all information collected from or submitted to the following Hershey Entertainment & Resorts Company ("HE&R") Websites, but to make this notice easier to read we will refer here only to "our Website", meaning either HersheyPA.com, Hersheypark.com, ZooAmerica.com, TheHotelHershey.com, HersheyLodge.com, SpaAtHotelHershey.com, HersheyMeetings.com, GolfHershey.com, DiningInHershey.com, HersheyCamping.com, HersheyNursery.com, HauntedHarvest.com, ChristmasInHershey.com, TourHershey.com, HersheyJobs.com, HersheyBears.com, HersheyparkStadium.com, or GiantCenter.net. Other Hershey Entertainment & Resorts Company Websites may operate under their own privacy notices. Our Website contains links to other Websites operated by third parties. HE&R is not responsible for the privacy practices or policies of such third party Websites. THE INFORMATION WE COLLECT Our Website does track certain information about the visits to our Website. For example, we compile statistics that show the numbers and frequency of visitors to our Web Site and its individual pages. These aggregated statistics are used internally to improve our Website and for product development and marketing purposes generally. Those aggregated statistics may also be provided to advertisers and other third parties, but again, the statistics contain no personal information and cannot be used to gather such information. In a few areas on our Website, we ask you to provide information that will enable us to verify whether you are entitled to access and use certain information, materials and services available from our Website, or to enable us to enhance your site visit, to assist you with customer service or technical support issues, or to follow up with you after your visit, or to otherwise support your customer relationship with HE&R. It is completely optional for you to participate. However, failure to participate may mean that you cannot access and use certain information, materials and services. For example, we request information from you when you:
In each of the instances above, we typically ask for your name, email
address, phone number, address, law practice information, product preference
information, as well as other similar personal information that is needed
to register or subscribe you to services or offers. On occasion, we may
ask for additional information to enable us to provide you with access
to and use of certain information, materials and services. In the case
of newsletters or mailing lists, you will be able to "unsubscribe" to
these mailings at any time. HOW WE USE INFORMATION The personal information you provide to us when using our Website, such as your name, postal or email address or telephone number will be kept confidential and used to support your customer relationship with HE&R, and to notify you of special offers, updated information and new products and services from HE&R, or offers from third parties that we think may be of interest to you. Agents or contractors of HE&R who are given access to your personal information will be required to keep the information confidential and not use it for any other purpose than to carry out the services they are performing for HE&R. HE&R may enhance or merge your information collected at its Website with data from third parties for purposes of marketing products or services to you. With respect to network advertising companies (companies that manage and provide advertising for numerous unrelated companies), to the extent that HE&R utilizes such advertising companies to provide advertisements on our Website, HE&R may provide them with your log-in name and any demographic information about you that we collect. Those advertising companies may combine that data with non-personally identifiable data collected by the advertising company from your computer solely for the purpose of delivering on our Website advertisements that are targeted to you. Circumstances may arise where we are required to disclose your personal information to third parties for purposes other than to support your customer relationship with HE&R, such as in connection with a corporate divestiture or dissolution where we sell all or a portion of our business or assets (including our associated customer lists containing your personal information), or if disclosure is required by law or is pertinent to judicial or governmental investigations or proceedings. YOU CAN OPT OUT OF RECEIVING FURTHER MARKETING FROM HE&R AT ANY
TIME OUR COMMITMENT TO DATA SECURITY HOW YOU CAN ACCESS OR CORRECT YOUR INFORMATION HOW TO CONTACT US eMarketing Department |
