| Following a four-year
apprenticeship with a Lancaster candy maker, he
established his first candy making business in
Philadelphia. That initial effort failed as did
his next two attempts in Chicago and New York.
Returning to Lancaster, PA in 1883, Hershey established
the Lancaster Caramel Company, which quickly became
an outstanding success. It was that business which
established him as a candy maker and set the stage
for future accomplishments.
Learning About Chocolate
Hershey became fascinated with German chocolate-making
machinery exhibited at the 1893 World's Columbian
Exposition. He bought the equipment for his Lancaster
plant and soon began producing a variety of chocolate
creations. Hershey sold the Lancaster Caramel
Co. for $1 million in 1900 in order to concentrate
exclusively on his chocolate business. Three
years later, he returned to Derry Church to build
a new factory. There he could obtain the large
supplies of fresh milk needed to perfect and
produce fine milk chocolate.
Excited by the potential of milk chocolate,
which at that time was a Swiss luxury product,
Milton Hershey determined to develop a formula
for milk chocolate and market and sell it to
the American public. Through trial and error
he created his own formula for milk chocolate.
In 1903 he began construction on what was to
become the world's largest chocolate manufacturing
plant. The facility, completed in 1905, was designed
to manufacture chocolate using the latest mass
production techniques. HERSHEY'S milk
chocolate quickly became the first nationally
marketed product of its kind.
Milton Hershey's Model Town
With
Milton Hershey's success came a profound sense
of moral responsibility and benevolence. His
ambitions were not limited to producing chocolate.
Hershey envisioned a complete new community
around his factory. He built a model town for
his employees
that included comfortable homes, an inexpensive
public transportation system, a quality public
school system and extensive recreational and
cultural opportunities. Unlike other industrialists
of his time, Hershey avoided building a faceless
company town with row houses. He wanted a "real
home town" with tree-lined streets, single-
and two-family brick houses, and manicured
lawns. He was concerned about providing adequate
recreation
and diversions, so he built a park that
opened on April 24, 1907, and expanded rapidly
over the next several years. Amusement rides,
a swimming pool, and a ballroom were added. Soon,
trolley cars and trains were bringing thousands
of out-of-town visitors to the park.
Many of the town's impressive structures were
built during the Great Depression, as part of
Milton Hershey's "Great Building Campaign," to
provide jobs. It was then that monumental structures
such as THE HOTEL
HERSHEY, community center, theatre, sports
arena and stadium were constructed, transforming
the town into a major tourist attraction that
continues to grow in popularity each year.
Milton Hershey's business success allowed him
to practice an extensive philanthropy. In 1909,
unable to have children of their own, he and
his wife Catherine established a school for orphan
boys that today is known as the Milton S. Hershey
School. In 1918, three years after Catherine's
premature death, Milton Hershey endowed the school
with his entire fortune of Hershey Chocolate
Company stock. He took great pride in the growth
of the school, the town, and his business. For
the rest of his life, he always placed the quality
of his product and the well-being of his workers
ahead of profits.
Milton Hershey's Legacy
In 1935, Milton Hershey established
The M.S. Hershey Foundation, a small, private
charitable
foundation to provide educational and cultural
opportunities for local residents. The Foundation
supports three entities: Hershey
Museum and Hershey
Gardens, the Hershey Theatre and the Hershey
Community Archives.
In 1963, The
Milton S. Hershey Medical Center of The
Pennsylvania State University was founded with
a $50 million award from the Milton
Hershey School Trust Fund for construction
and endowment, and $21.3 million from the U.S.
Public Health Services. The College of Medicine
enrolled its first students in 1967 and has
conferred 2,182 doctor of medicine degrees.
The Milton S. Hershey Testamentary Trust makes
an annual contribution to the Derry Township
School District, the local public school district.
Since his death in 1945 at age 88, Milton
Hershey's legacy has thrived with a constantly
changing
world. Today, Milton Hershey School, the institution
he and his wife founded, nurtures more than
1,100 financially needy boys and girls in grades
K-12.
The school and the Hershey philanthropy are
perpetuated through the holdings of the Milton
Hershey School Trust, which in turn derives
much of its support from the profits of The Hershey
Company and Hershey
Entertainment & Resorts Company.
Hershey Today
The town of Hershey continues to be
a special place for its residents and a popular
attraction
for millions of visitors annually. The
Hershey Company is the
nation's leading manufacturer of confectionery
products
and Hershey
Entertainment & Resorts continues to
provide attractions and accommodations in Hershey
that exceed guests' expectations. Indeed, Milton
Hershey's accomplishments do speak for themselves.
His deeds are his monument. His life is our
inspiration.
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